Pfizer is developing a direct-to-consumer platform to sell some of its drugs online, including Paxlovid and a migraine nasal spray, the Financial Times reported.

The move is the latest by Big Pharma to bypass primary care physicians and traditional pharmacies to sell drugs. It follows Eli Lilly’s launch in January of LillyDirect, which provides home delivery of diabetes, obesity and migraine medications.

Pfizer to Sell Drugs Online to Consumers, Bypassing Doctors and Pharmacies • Children's Health Defense (childrenshealthdefense.org)